At the end of November, we will be finishing up our final fundraising auctions for the year. The last one on our roster is slated for the Soul River Foundation. Chad Brown is in charge of this not-for-profit aimed at helping inner city kids and veterans who suffer from PTSD. To learn more about the good work he is doing, you can check him out at www.soulriverrunsdeep.com.
This year has already been a big year for growth. All-told, eight new clients joined the srdorsey fundraising team. A couple were very large auctions with over 300 people in attendance and more than a $150K raised in one night! Though the majority came to us as grassroot groups starting up with their first fundraising auctions. Most had limited to no experience in organizing a fundraiser. So we were able to guide and coach them into holding their first auctions, which turned out to be better events than they had imagined possible.
On average, we managed to raise between $20,000 and $50,000 on auction night, which was enough to cover their expenses and provide much needed revenue for these kickstart non-profits. Our success didn't surprise me; but what did, was how difficult it was for these small groups with limited resources, to find an auctioneer who was willing to be paid less to work a smaller auction.
In my experience and opinion; it is even more crucial to hire a professional auctioneer for a smaller and newer auction, than it is for a well-established auction that has been running year upon year. Most auctions take at least three years to establish themselves. Usually in year one, we establish a baseline of funds raised. The next year, we improve a bit more by raising more than we did at the inaugural event. Then by the third year, the tendancy is for the amount of money raised to plateau. But not to worry; because by year three, we have typically tripled the amount we have raised from the first auction!
So whether you are considering your first ever auction or you need to spice up your tenth annual one, we are glad to help you out!
Chad Brown. Photo compliments of www.soulriverrunsdeep.com