Back-to-Back-to-Back

All of my Saturday nights through the spring and fall are filled with fundraising auctions. This last week though, our team had back-to-back-to-back auctions Thursday, Friday, and Saturday evenings! I am glad to report that we managed to meet or exceed the goals at each and every event and surpassed the expectations of all those who were involved.

It really is satisfying for me when my clients feel that we knocked an event out of the ballpark. It is especially rewarding when they are loyal clients whom I have had the pleasure of working with the longest in my auctioneering career. In today’s fundraising world, if the same auctioneer is invited back for three or more years in a row; that is considered a long stretch. So, I consider myself supremely lucky to have working relationships of upwards of ten years with some of my schools and non-profits.

I still have a few full weeks ahead, so see you at the next auction!

Tick Tock

The clock starts now. We're already a month into the new year. Time is ticking away for the upcoming 2016 fundraising season. This year is already turning out to be even better and busier than it was in 2015! I'm proud to say that each one of our clients saw an increase in attendance and in dollars raised at every event at which we auctioneered last year.

I would encourage anyone who is thinking of holding an elaborate auction gala or just a simple event with a special appeal, to start planning as soon as possible. If you haven't booked a venue or an auctioneer yet; at this point in the game, you may not get your first pick. Those choice weekends book up fast, so make sure you have your favorite ballroom and professional auctioneer lined up ASAP!

You can never be over-prepared for success.

#Hurry!

Fall Fundraising

Fall fundraising season is already right around the corner.

Even as kids are getting back into the classroom, fundraising season preparations have already been underway. This year, I have auctions booked from September that continue into December. Despite twenty-five years in the business, this is a first for me.

I have always felt that there were more advantages of having your auction in the fall, as opposed to waiting till spring to hold your traditional auction. One of the main advantages is that there is less competition with other non-profits who are trying to attract the same patrons. I also prefer fall auctions, as the fundraisers tend to have a more relaxed feel to them. It's a nice escape from the wind and rain outside, where you can enjoy warm conversation with some friends over a couple glasses of your favorite Oregon Pinot. All of that, while raising your bid card in support of a worthy cause.

Just as the days get shorter in the fall, so do the auctions. The trend of having only a few select items for auction followed by a special appeal is fast becoming the norm. While not technically the fall, I auctioneered at a late summer fundraising event. We auctioned off three items and then we did a special appeal. With just over a hundred people in attendance, the organization netted close to $40K. Not bad for a 30-minute gig.

See you next at the Big Green Benefit or the Governors' Gold Awards.

Why I do what I do

My last school fundraiser of the season before summer break came up out of the blue. A friend and fellow auctioneer's father died suddenly and he needed a hand to cover a previously booked event. I assured him that I would take care of everything and that he wouldn't have to worry. But what about the auction chair? Was she okay with it? So I called her and she seemed fine with my stepping in. Plus it turned out that this was to be this particular school's first ever auction. Perfect, I thought. A couple of phone calls and emails later, we had her auction sorted out, and its program ready to go to print. I also brought up the idea of including a special appeal. The chair was unsure at first. She wasn't sure if her audience would participate in an appeal. This was a school in a not very high income area. But the auction was raising money towards the remodel of a playground. I thought I could easily sell that idea!

The night quickly arrived. I found myself in a brightly lit multipurpose room. In it was a small stage, a squeaky sound system and a group of excited, young parents enjoying a Saturday night away from the kids. It instantly took me back to where I had originally started my auction career all those years ago. Evenly spaced throughout the room was kids' artwork. That was what I would be auctioning off tonight. It was a total departure from the formal, high society, big ticket events that I've become accustomed to doing. While the majority of the evening's auction items sold for less than $400; with the amount and level of hype and buzz in the room, you would have thought they were going for more like $4,000! When we arrived at the halfway point of the night, I explained how the special appeal would work and how every single dollar raised would get them closer to that new playground for their kids. We started at the modest amount of $250, and worked our way down to $25. In the end, we nearly raised $3,000 in under 10 minutes amongst the less than fifty couples in the room!

The total for the night was around $10,000, which may not sound like a lot to a more established, better-funded school. But everyone in the room that night left feeling like together we raised a million dollars.

Strike the match

Too many organizations look at the paddle raise or special appeal as a separate item of the auction. I prefer to look at the paddle raise as the central part of the evening. Typically, no single auction item will ever sell for as much as you could raise through the appeal. Using your pre-committed dollars as a match creates an exciting and interactive way for donors, patrons and the auctioneer to grow the appeal by as little as 25% from the year before to a whopping 100%.

These kind of increases are entirely possible to obtain. With some good preplanning, this could be a reality at your next auction.  It's what I call the Magic of the Match.  What is more exciting than announcing to your audience that you have a $10,000 gift waiting in the wings? Maybe challenging everyone in the room to try matching it his own donation? I think most would agree that the second scenario is just a little or a lot more exciting. Instead of a simple ask, we have created a bit of excitement by whipping up a little bit of a competitive frenzy. There's nothing wrong in a little bit of friendly competition in a crowd that's working together towards a common goal.

While corporate and personal matches at the higher levels grab most of the headlines, it is the donors in the room who are giving at the $250, $100 and $50 dollar levels who we really want to engage in the matching process. Recently, at a smaller event, we used a $1,000 donation as a match at the $100 level and ended up raising another $3,000. We did the same with a $500 gift which brought in another $1,500 via 30 separate donors at $50 a piece.

Raise more of those bid cards high up in the air at your next auction!

Appeal? This is what it looks like

With spring break behind us now, it's time to start again where we left off. In my experience, spring time auctions are typically smaller scale events, with some as simple as just a special appeal. If you and your cause or not-for profit group are considering having a special appeal fundraiser; something you might want to consider is a weekday night like a Tuesday or a Thursday.

In my 25-plus years of experience; I have found that inviting your charity's biggest supporters, bringing in a powerful speaker, combined with a well-defined appeal run by a capable auctioneer; you can sometimes achieve the same revenue objective as you would with a traditional fundraising auction. That is, without the added expense and manpower hours that it takes to pull off a typical Saturday night gala. Plus, special appeal-only auctions are also an effective way for you to keep in touch with your patrons and for your patrons to keep involved with your cause and organization througout the year.

A well-defined appeal looks like this:

You state to your audience what you are raising funds for. It may be for continued research to cure a disease or educational funding for a child's tuition. Maybe you are raising money for a specific project or a special piece of medical equipment?

You have the support of a major corporation which plans to match tonight's actual funds raised to double the final event tally. A long-time, loyal patron has been approached or volunteered to start the night's special appeal with a special bid.

You plan to start the night with a $10,000 bid and move down the line till you hit $100. I notice that once my audience gets into a groove with me, the momentum carries itself. So that by the end of your special appeal; we'll find that the majority of the room has participated by making a donation. And in this case, size really doesn't matter. A hundred $100 donations is still a decent chunk of change at $10,000.

Beware of the man in the tuxedo

I'm always curious to know more when I hear or read about someone who says he 'specializes as a fundraising auctioneer'.

Why have I not heard his or her name before? Who is this person? Is he or she professionally trained? What kind of auction experience did he or she have before becoming a benefit specialist or expert?

Fundraisers are a collaborative event. A professional auctioneer will make sure that all the behind the scenes work is properly and completely done. This is the first of many important steps that it takes to produce an evening of giving that is both seamless and successful.   

I have been an auctioneer working in the Pacific Northwest for over twenty-five years. I have auctioned off date nights with Hollywood stars. children's art, school teachers' homemade baking, tens of thousands of wholesale and collector cars, as well as California real estate. I have worked with hundreds of other auctioneers. Among the lot of us, we have a few thousand years of experience combined and have easily seen hundreds of billions of dollars change hands. Boy, that makes me sound old!

Like any other profession, it takes years of learning and doing to master one's craft. A proficient auctioneer is not as easy to find as it seems. What you can expect of him or her when you find one is this:

A great auctioneer connects with your audience.
He or she establishes the tone and momentum of the auction.
An auctioneer never misses a guest with his bid card in the air.
He communicates and carries on with everyone with ease and finesse.
After he sells the crowd every single live auction lot, he is still able to draw more money out of your guests during the special appeal!

It's true that we all have to start somewhere. The question is, do you want an auctioneer who's wet behind the ears to use your event as his guinea pig? Before you hire someone; ask for his or her credentials, have a look at his portfolio, watch her in action. Best to see it before you believe it. You know what they say, “If it sounds too good to be true..."