Everywhere

Remember the call I got two months ago? I said yes to a fundraising auction that was to take place in a local Portland taproom. I got the call when the original auctioneer had backed out because she did not like the group's final selection of venue.

Well, it turned out really well! It actually turned out better than any one of us could have imagined. We ended up raising nearly double the net proceeds that they had in years past. They were so pleased with the results that they rebooked us right away for their next year's event.

I'm sure glad we said yes. It was a great group and a fun auction to work and we're looking forward to doing it all again next year. It just goes to show that success can be found anywhere and everywhere, as long as you open your mind and eyes to the possibilities.

Back-to-Back-to-Back

All of my Saturday nights through the spring and fall are filled with fundraising auctions. This last week though, our team had back-to-back-to-back auctions Thursday, Friday, and Saturday evenings! I am glad to report that we managed to meet or exceed the goals at each and every event and surpassed the expectations of all those who were involved.

It really is satisfying for me when my clients feel that we knocked an event out of the ballpark. It is especially rewarding when they are loyal clients whom I have had the pleasure of working with the longest in my auctioneering career. In today’s fundraising world, if the same auctioneer is invited back for three or more years in a row; that is considered a long stretch. So, I consider myself supremely lucky to have working relationships of upwards of ten years with some of my schools and non-profits.

I still have a few full weeks ahead, so see you at the next auction!

My Other Job

This weekend marks the end of the traditional fundraising season. This autumn through spring, each of the not-for-profit groups that I worked with saw another solid year of growth. But I didn't do it all on my own.

We have to thank all the volunteers who work tirelessly throughout the year for these schools and committees; so that when I show up on the day of the big event, the audience shows up and is ready to do its part by giving. It really does take a huge team, most of which are your steadfast volunteers, to make sure that your fundraising auction is successful. So when it comes time; before, during, and post-event, make sure that you recognize how much you appreciate the help of your event staff!

I have some exciting auctions coming up, with a bit of a break in July and August. So I'm looking forward to enjoying some warm weather this summer and then to branching outside the Portland area this coming fall.

Portland is Growing Up

Easter weekend is the only weekend from February to April that I'm not working a fundraiser.

I'm also very excited to report that 2016 already looks to be the best year for my charity clients! Whether it is a foundation, a public or private school, or any other not-for-profit group; all have seen an increase in monies raised at their auctions and special appeals this fundraising season. I would like to think that the big increases that they are seeing in the money we are raising is due to my very professional auctioneering skills, but sadly I cannot take all the credit.

The small town that I moved to twenty five years ago is growing up. Our secret little place in the Pacific Northwest has been discovered. Together with an improved economy and the combined effort of original Portlandiars, new residents are making a real impact. Many of the new families I meet are from both southern and northern California, New York, Boston, Florida, Texas and even Europe. Many come to benefits, already experienced in giving. They support the schools that their children attend and the organizations whose causes they believe in. So, while many of us are experiencing the growing pains of a city full of change and progress; it seems to me that the things we value most, are changing hands with those who feel the same. It looks like our adolescent Portland is in good hands.

Happy new year!

Happy new year!

The holidays are behind us. The kids are back to school. The auction business is back in full swing.

In the month of January, there are no less than five auction houses, which will sell over $200million worth of classic cars in the matter of a week. If you happen to be in the vicinity of Scottsdale Arizona between January 10th through till the 18th, that's where the first big auction events of 2015 will take place.

If you are a fan of vintage motorcycles, Las Vegas Nevada is the place to be. With Bonhams and Mid-American offering up close to a thousand bikes starting January 8th and ending on the 11th. I'll be at Bonhams checking out some of the rare bikes that will be crossing the auction block into the garage of some lucky collectors.

Then by February, fundraising season starts up again. Most not-for-profits have their spring events booked. Now is the time when autumn fundraising committees are securing their dates for venues, entertainers and caterers.

Reinvent and resize

In my last blog post, I talked about rethinking how to go about planning your next fundraising auction. One of the main points I covered was the size of the event. It really comes down to the ROI, return on investment. What if I told you that in the following year, you should only invite half the people AND double your ticket price? Your first thought would probably be an emphatic NO. I'll let you in on a not-so-secret secret. As with most other sales transactions, the 80/20 rule applies. This is true for most things in the world of business, auctions included. What is the 80/20 rule? Also known as the Pareto Principle, it is the rule of thumb that 80% of your output is determined by 20% of your input. For example, in business it works out that 20% of your customers represent 80% of your sales. Or in our case, 20% of your event's patrons are bidding for your auction items 80% of the time. That means, in a crowd of 300, there are really only 30 actual serious bidders!

Let's do the math: starting with 300 people, divide that by 2 because most people come as part of a couple, apply the Pareto Principle by calculating 20% of 150, you are then left with only 30 true bidders in the room. What if, instead of trying to accommodate a lukewarm crowd of 300 at $250 a head, you double the ticket price and halve the number of guests? That translates into $75,000 in ticket sales right off the bat! Plus your fundraiser is left with only your most committed of patrons. Isn't it likely that the guy/gal who already spent $1,000 to attend your fundraiser with his wife/her husband, be the same guy/gal who takes home the grand auction prize?

Do your own little study at your next fundraising event and then give me a call.

Size doesn't matter. Really

We live in a world where if it's bigger, it must be better.

In the fundraising world, that axiom is not always true. Sure, it's exciting to be in a room filled with hundreds of other well-dressed and like-minded people thrown together to raise money for a shared cause, while also being entertained by the theatrics of the auctioneer. But the reality of large fundraising events is that only a small portion of those in attendance are actually active participants in the live auction. In my experience, I would venture to guess that only about 20% of the room is doing 80% of the bidding and buying. Yes, it does seem that more people tend to join in on the bidding for a special appeal. Though often, that may be the single occasion of the evening when that specific bid card saw any action.

So my question to event planners out there is, "How much thought and effort do you put into the process of guest selection?" Like most not-for-profit organizations, do you simply send out invites to the masses hoping to fill the huge ballroom that you have rented for the night? Or do you pick and choose those patrons who have potential in their pocketbooks and the ones with proven buying power to contribute to your night's cause? What if you could cut the cost of producing your event in half and at the same time, double your audience participation? Wouldn't you be interested in knowing how? Stay tuned for some hints in my next blog.